SPEAKERS • EDUCATORS • PHOTOGRAPHERS • BUSINESS BUILDERS
We teach creatives how to make better work, build smarter businesses and actually enjoy the life they're building
We help photographers and creative entrepreneurs create stronger businesses, unforgettable client experiences and new revenue streams through practical, no-gatekeeping education built from the businesses we actually run.
No vague inspiration.
No standing on stage telling you to
"just believe in yourself."
Real businesses. Real numbers.
Real strategies.
And a whole lot of things we learned the
hard way so you don't have to.
What we bring to the table
NOT TO BRAG, BUT IT'S A LOT
40 +
100s
6 +
years of combined experience
of weddings photographed
countries hosting + teaching
Multiple successful businesses built from scratch
AS SEEN AND HEARD AT
We don't teach theory.
We teach the stuff we actually do.
We're Gary + Kim Evans, photographers, educators, serial entrepreneurs and the people behind a collection of creative businesses that have taught us a LOT about making money doing work you genuinely love.
Between us, we've spent decades photographing weddings, designing experiences, building brands, creating new revenue streams, hosting international photography retreats and figuring out what actually makes a creative business profitable.
And then we started talking about it. A lot.
Because we don't believe information should be guarded like some secret industry handshake.
Our teaching is practical, honest, energetic and built around one question:
What can someone take from this room and actually DO tomorrow?
TWO BRAINS. DIFFERENT ONES.
Business Meets Creativity.
Gary is the photographer's photographer. Lighting, posing, client experience, creating images with impact and understanding how to make the technical stuff feel a whole lot less intimidating.
Kim is the business builder. Marketing, systems, experiences, new revenue streams, designer, making ideas actually happen and spotting the money you're leaving sitting on the table.
Together? We teach the whole damn thing.
How to create better work. How to sell it. How to market it.
How to build experiences people talk about.
And how to create a business that supports your life instead of consuming it.
BUSINESS • REVENUE • WEDDINGS
POP UP WEDDINGS: How to monetize a styled shoot, marry real couples and create an entirely new revenue stream for your business.
The wedding industry is changing. Couples are looking for smaller celebrations, more flexibility and experiences that don't necessarily follow the traditional wedding day formula.
Gary + Kim built an entirely new business around Pop Up Weddings, turning the skills, relationships and knowledge they already had into a 7 figure revenue stream.
This talk shows photographers how to stop waiting for the industry to tell them what's next and start creating the offer themselves.
YOUR AUDIENCE WILL LEARN:
• How to turn existing photography skills and vendor relationships into a completely new wedding product
• How to structure, price and market a Pop Up Wedding concept profitably
• How experience design can differentiate an offer without competing on price
IDEAL FOR: Wedding photographers, creative entrepreneurs, wedding professionals, photographers looking to diversify revenue
FORMAT:
45–60 minute keynote / 60–90 minute education session / workshop
BUSINESS • REVENUE • WEDDINGS
POP UP WEDDINGS: How to monetize a styled shoot, marry real couples and create an entirely new revenue stream for your business.
The wedding industry is changing. Couples are looking for smaller celebrations, more flexibility and experiences that don't necessarily follow the traditional wedding day formula.
Gary + Kim built an entirely new business around Pop Up Weddings, turning the skills, relationships and knowledge they already had into a 7 figure revenue stream.
This talk shows photographers how to stop waiting for the industry to tell them what's next and start creating the offer themselves.
YOUR AUDIENCE WILL LEARN:
• How to turn existing photography skills and vendor relationships into a completely new wedding product
• How to structure, price and market a Pop Up Wedding concept profitably
• How experience design can differentiate an offer without competing on price
IDEAL FOR: Wedding photographers, creative entrepreneurs, wedding professionals, photographers looking to diversify revenue
FORMAT:
45–60 minute keynote / 60–90 minute education session / workshop
CLIENT EXPERIENCE • BRANDING • PROFIT
Stop Selling Photography:
Start Creating an Experience
Beautiful photos aren't enough anymore. Your clients can find talented photographers everywhere. What they can't find everywhere is you and the way you make them feel.
Gary + Kim unpack how intentional client experience became one of the most powerful differentiators across their photography, wedding and education businesses and how photographers can engineer those same moments without simply adding more stuff, more cost or more work. This talk is jam packed with tips, tricks and real takeaways that attendees can use immediately to make an impact in their business.
YOUR AUDIENCE WILL LEARN:
• How to identify the moments clients actually remember
• How to design a client journey that creates loyalty, referrals and perceived value
• How to differentiate a photography brand beyond images, presets and price
BEST FOR:
Photographers at every level, service-based creatives, wedding professionals
FORMAT:
Keynote / breakout / 60–90 minute workshop
BUSINESS • REVENUE • WEDDINGS
POP UP WEDDINGS: How to monetize a styled shoot, marry real couples and create an entirely new revenue stream for your business.
The wedding industry is changing. Couples are looking for smaller celebrations, more flexibility and experiences that don't necessarily follow the traditional wedding day formula.
Gary + Kim built an entirely new business around Pop Up Weddings, turning the skills, relationships and knowledge they already had into a 7 figure revenue stream.
This talk shows photographers how to stop waiting for the industry to tell them what's next and start creating the offer themselves.
YOUR AUDIENCE WILL LEARN:
• How to turn existing photography skills and vendor relationships into a completely new wedding product
• How to structure, price and market a Pop Up Wedding concept profitably
• How experience design can differentiate an offer without competing on price
IDEAL FOR: Wedding photographers, creative entrepreneurs, wedding professionals, photographers looking to diversify revenue
FORMAT:
45–60 minute keynote / 60–90 minute education session / workshop
PHOTOGRAPHY • LIGHTING • CREATIVITY
Cinematic Wedding Portraits:
Stop Being Afraid of the Light
LED BY GARY
Great light doesn't always magically appear. Sometimes you have to make it.
Gary breaks down how he approaches cinematic wedding portraits using natural, ambient and off-camera light without turning the process into a technical lecture that leaves half the room wondering what just happened.
This can be delivered as a presentation, live demonstration or hands-on photo walk.
YOUR AUDIENCE WILL LEARN:
• How to recognize when available light is enough and when to create your own
• Simple approaches to off-camera flash and ambient light
• How posing, composition and light work together to create cinematic portraits with impact
BEST FOR: Wedding and portrait photographers
FORMAT:
60-minute presentation / live demo / 90–120 minute photo walk
BUSINESS • REVENUE • WEDDINGS
POP UP WEDDINGS: How to monetize a styled shoot, marry real couples and create an entirely new revenue stream for your business.
The wedding industry is changing. Couples are looking for smaller celebrations, more flexibility and experiences that don't necessarily follow the traditional wedding day formula.
Gary + Kim built an entirely new business around Pop Up Weddings, turning the skills, relationships and knowledge they already had into a 7 figure revenue stream.
This talk shows photographers how to stop waiting for the industry to tell them what's next and start creating the offer themselves.
YOUR AUDIENCE WILL LEARN:
• How to turn existing photography skills and vendor relationships into a completely new wedding product
• How to structure, price and market a Pop Up Wedding concept profitably
• How experience design can differentiate an offer without competing on price
IDEAL FOR: Wedding photographers, creative entrepreneurs, wedding professionals, photographers looking to diversify revenue
FORMAT:
45–60 minute keynote / 60–90 minute education session / workshop
SALES • REVENUE • PRINTS + ALBUMS
Stop Leaving Money on the Table: Introducing your clients to print
You already booked the client. You did the shoot. You created the images. So why are you stopping there?
This talk shows photographers how to increase the value of every client they've already worked so hard to book by building prints, albums and physical products into the client experience. And no, it doesn't require awkward sales meetings, complicated projection software or holding someone's wedding photos hostage until they buy something.
Gary + Kim break down how they moved from a digital model to a product + sales system that feels natural, serves the client better and creates meaningful additional revenue from work that's already been done.
YOUR AUDIENCE WILL LEARN:
• How to introduce prints and albums without completely changing their existing business model
• How to create a product offering clients can actually understand and buy
• How to build albums and printed products naturally into the client journey instead of awkwardly "selling" them at the end
• How to increase avg client value without booking another session or wedding
• Why physical products can improve the client experience while simultaneously improving the bottom line
BEST FOR:
Wedding photographers, portrait photographers, family photographers and shoot-and-burn photographers who want to increase revenue from the clients they're already booking
FORMAT:
45–60 minute conference session / 60–90 minute workshop / business breakout
BUSINESS • REVENUE • WEDDINGS
POP UP WEDDINGS: How to monetize a styled shoot, marry real couples and create an entirely new revenue stream for your business.
The wedding industry is changing. Couples are looking for smaller celebrations, more flexibility and experiences that don't necessarily follow the traditional wedding day formula.
Gary + Kim built an entirely new business around Pop Up Weddings, turning the skills, relationships and knowledge they already had into a 7 figure revenue stream.
This talk shows photographers how to stop waiting for the industry to tell them what's next and start creating the offer themselves.
YOUR AUDIENCE WILL LEARN:
• How to turn existing photography skills and vendor relationships into a completely new wedding product
• How to structure, price and market a Pop Up Wedding concept profitably
• How experience design can differentiate an offer without competing on price
IDEAL FOR: Wedding photographers, creative entrepreneurs, wedding professionals, photographers looking to diversify revenue
FORMAT:
45–60 minute keynote / 60–90 minute education session / workshop
SEASONAL REVENUE • CLIENT EXPERIENCE • MARKETING
Santa Sessions that Actually Sell Out
Stop treating Santa sessions like mini sessions with a guy in a red suit.
Gary + Kim built their Santa experience around something bigger than just photos: a fully designed client journey that creates anticipation, emotional connection, premium perceived value and the kind of demand that has families coming back year after year.
In this talk, they break down the business model behind profitable Santa sessions and show photographers how to think beyond the backdrop. The goal isn't to cram as many families as possible into ten-minute slots. The goal is to create an experience people can't stop talking about.
YOUR AUDIENCE WILL LEARN:
• How to turn ordinary holiday minis into a premium, story-driven experience
• How to build a Santa session model around experience, efficiency and profitability
• How to market seasonal sessions in a way that creates urgency before launch day
• How to structure the client journey so families feel like they're buying an experience, not just images
BEST FOR: Family photographers, portrait photographers, studio owners and photographers looking to add a profitable seasonal offer
FORMAT:
45–60 minute conference session / 60–90 minute workshop / business breakout
GOOD. WE DON'T BELIEVE EVERY AUDIENCE NEEDS THE EXACT SAME PRESENTATION.
Don't see exactly what your audience needs?
We can tailor existing presentations or develop education around photography, creative entrepreneurship, client experience, marketing, experiential business, diversified revenue and building a business around the life you actually want.
SO WHY GARY AND KIM?
We teach photography...
because we still photograph weddings, headshots, and families. We're still WORKING photographers with a finger on the pulse of the current industry.
We teach marketing....
because we still actively market our companies. We are out there, trying the new trends, tech and platforms with real stats, analytics across industries to know what is really working.
We teach entrepreneurship...
because we've built, pivoted, launched, scaled and occasionally killed enough ideas to know the difference between something that sounds great and something that actually makes money.
We're not interested in pretending there's only one way to build a successful creative career. We're interested in showing your audience what's possible and giving them the tools to build their version of it.
BUT DON'T TAKE OUR WORD FOR IT
Apparently people like when we hand them the cheat codes.
Last year, I was a $20K photographer with a wild dream of becoming a $100K+ photographer within five years.
Then I found two people who genuinely believed in my dream. Gary + Kim gave me encouragement, honest critique, and clear, step-by-step guidance that I could immediately put into action.
With their help, I didn’t reach my $100K goal in five years—I reached it in ONE, just like they told me I could.
Their teaching completely changed my business, but even more than that, they believed I could do it before I believed it myself. They are such a huge part of why I am where I am today.
- Bethany, photographer
After hearing Gary and Kim speak, I realized I didn’t have to fit a certain mold to connect with my clients. I started letting more of my own personality come through, and it has made those interactions feel much more natural and helped me feel more confident in my work.
They have such great energy together, and they explain things in a way that’s easy to understand and actually use. You also feel completely comfortable asking questions, which isn’t always the case in a room full of photographers.
- Matt, photographer
Gary and Kim were absolutely incredible to learn from!
Their energy and chemistry made the class welcoming, exciting, and genuinely fun. As someone still learning off-camera flash, I never once felt intimidated or embarrassed for being an amateur. They gave me hands-on help, made me feel seen, and genuinely wanted to help me grow.
I walked away feeling more confident, excited, and ready to keep learning. I’d take another class with them in a heartbeat!
- Amy, photographer
PODCASTS • INTERVIEWS • CONVERSATIONS
We've been known to talk a lot.
Thankfully, some people have handed us microphones.
Gary + Kim have joined photographers, educators and creative entrepreneurs for conversations about photography, business, marketing, entrepreneurship, the wedding industry and the reality of building a creative career.
THE SIX FIGURE PHOTOGRAPHY PODCAST WITH BEN HARTLEY
PLAY IT BRAVE PODCAST
WITH D'ARCY BENINCOSA
THE SHOOT BIGGER PODCAST WITH THE PINCKARDS
SFPP 297: Designing Client Focused Experiences with Gary & Kim Evans
Building a Brand that Attracts the Right Opportunities with Gary & Kim Evans
How to Run a Photography Business with Your Spouse and Not Kill Each Other with Gary and Kim Evans
WORKFLOWS PODCAST
BY IMAGEN AI
SHUTTER SAGA PODCAST WITH MARVIN BLUE
THE BEHIND THE BUSINESS PODCAST
EP 74: Balancing Photography Businesses and Family with Gary & Kim Evans
Episode 35: Gary and Kim Evans
Behind the Lens: From Love Story to Global Brand with Gary & Kim Evans
COPY. PASTE. LOOK AT US MAKING YOUR JOB EASIER.
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Short Bio
Gary + Kim Evans are award-winning photographers, educators and serial entrepreneurs who teach photographers and creatives how to build more profitable businesses without sacrificing the life they're building them for.
With decades of combined experience across photography, weddings, experiential events and education, they're known for practical strategies, honest conversations and a strict no-gatekeeping policy.
Full Bio
Gary + Kim Evans are award-winning photographers, educators and serial entrepreneurs based in Ontario, Canada.
With decades of combined experience in photography, weddings, design, marketing and entrepreneurship, they've built multiple creative businesses around one central philosophy: your business should create a life you love, not consume it. Their work spans wedding photography, experiential weddings, education, international photography retreats and business coaching, giving them a unique perspective on both the creative and commercial sides of the industry.
Gary brings the technical and creative photography brain, teaching lighting, posing, cinematic imagery and client experience. Kim brings the business-building brain, with a background in design and television and a particular talent for marketing, systems, experiential concepts and finding revenue opportunities hiding in plain sight. Together, they're known for an energetic, practical and refreshingly transparent teaching style.
No gatekeeping. No pretending everything worked the first time. No motivational fluff without an actual plan attached. Their goal is simple: send audiences home with ideas they can implement immediately and the confidence to actually do it.